Case study
Apify lifts win rates by 130% with a buyer-centric sales process
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Increase win rates by
30% in 4 months with our reinforced, value selling training
SALESDOCk is a sales training firm helping B2B SaaS teams hit ambitious targets through the SALESDOCk Value Selling Blueprint™ - the gold standard of sales execution, proven in 400+ companies and reinforced in real deals.
Trusted by large tech companies, SaaS startups and scaleups.
If Your Sales Process Is Seller-Centric, You’re Leaving Money on the Table
Qualification call
No real discovery - just checking boxes
Robotic BANT questions
Demo
Feature-dumping for 45 minutes
Same generic demo for everyone
Proposal
Copy-paste template with wrong company name
Sent too early without buy-in
Negotiation
Immediately offering discounts
Desperate closing tactics
Lost
"We're going with a competitor" 💀
"Not the right time" 💀
"Won" (barely)
Painful 6-month sales cycle 😬
Customer churns in 6 months 😬
Negative impact:
Prospect feels interrogated, not understood. They tune out before demo even starts. 😴
Negative impact:
Prospect is confused, overwhelmed, and thinking about lunch. Zero differentiation from competitors. 🥱
Negative impact:
Proposal gets forwarded to procurement who has no context. Price becomes the only differentiator. 💸
Negative impact:
Even if you win, it's at terrible margins. Or worse - deal stalls in 'think about it' limbo forever. 🪦
2x longer sales cycles
40% smaller deal sizes
Higher churn post-sale
…then you need The Value Selling Blueprint™.
A buyer-centric approach that wins at full price.
Discover
Business Problem
Uncover the REAL pain keeping them up at night. Not surface-level issues, but the core business challenges.
WHY IT MATTERS
Buyers buy solutions to problems, not features. No problem = no sale.
Root Cause
Dig deeper. Why does this problem exist? What's been tried before? What's blocking the fix?
WHY IT MATTERS
Understanding root cause positions you as a trusted advisor, not just a vendor.
Negative Impact
Quantify the cost of inaction. Revenue lost, time wasted, opportunities missed.
WHY IT MATTERS
Creates urgency and builds the business case for change NOW, not "next quarter."
Future state
Paint a vivid picture of life after implementing your solution. Make them feel the transformation.
WHY IT MATTERS
Emotional connection to the outcome drives decision-making more than logic alone.
Validate
Metrics
Define clear, measurable success criteria. What does 'winning' look like in numbers?
WHY IT MATTERS
Gives the champion ammunition to sell internally with concrete projections.
Unique attributes
Identify YOUR differentiators. What makes your solution uniquely capable of solving their problem vs. competitors?
WHY IT MATTERS
This is your weapon to outmaneuver the competition. If you can't articulate it, you lose to.
Justify
Differentiated value
Connect the dots: WHY do your unique attributes matter to THIS buyer? What specific outcomes will they unlock?
WHY IT MATTERS
Transforms features into business impact. Makes competitors irrelevant, not just different.
Value evidence
Prove it with case studies, ROI data, and social proof from similar companies.
WHY IT MATTERS
Reduces perceived risk and gives stakeholders confidence to say yes.
Commit
Commit
Stakeholders aligned, clear path to decision
Won
Won
Stakeholders aligned, clear path to decision
+32%
Higher Win Rates
+25%
Larger Deal Sizes
-40%
Faster Sales Cycles
the process
Your 6-Month Transformation
What is Salesdock Value Selling Blueprint?
A 6-month transformation program designed to shift your teams from seller-led conversations to buyer-focused value selling, resulting in:
Higher win rates
Shorter sales cycles
Larger, better qualified deals
This is not a training.
It’s an operating system for embedding value selling across sellers and sales leadership, reinforced through real deals to drive lasting behavioral change.
Month 1
Diagnose
- Processes and sales skills audit
- Interviews with sales leaders and frontline sellers
Outcome: A fact-based diagnosis of sales execution with prioritized gaps and a tailored enablement plan.
Month 1-2
Design
- Mapping value journeys (value you deliver to your customers)
- Redesign of your sales process to match how buyers actually buy and decide
Outcome: One unified Sales Playbook designing buyer-centric sales operating model and clear definition of value your bring to your customers.
Month 2-3
Enable
- Custom training based on real gaps (Demo, Discovery, etc.)
- Training anchored in real deals and the value you deliver
Outcome: Sellers apply value selling inside active deals, not in theory.
This is where most sales trainings start and stop (even though they are rarely custom 😉)
Month 4-6
Reinforce
- 1:1 deal coaching & pipeline reviews
- Peer coaching & deal reviews & role-plays
Outcome: Value selling becomes the default behavior.
Month 6
Sustain
- 1:1 coaching for sales leaders
- Embedding value selling into deal and pipeline forecasting reviews
Outcome: Leaders know how to inspect, coach and scale value selling.
This is where value selling becomes part of your DNA.
The Gap Between Where You Are and
Where You Could Be
Most sales teams struggle with the same challenges. Here's what changes with a value-based approach.
Before
Product-led pitches that don't resonate
Inconsistent sales skills across the team
Unpredictable revenue and shaky forecasts
Long ramp times for new hires
After
Value-focused conversations that close deals
Unified methodology everyone follows
Reliable forecasting with qualified pipeline
Faster onboarding with proven playbooks
Investment & ROI
Calculate Your Value Selling Transformation
See your investment for the 6-month Value Selling Blueprint™ program, and calculate the revenue impact of achieving a 30% win rate improvement through our proven methodology.
Larger team or custom requirements?
Proof It works
Results That Speak for Themselves
Don't just take our word for it. Here's what our clients have achieved.
REVIEWS
What Leaders Say
“I whole heartedly recommend SalesDock. The Value Selling Blueprint has ensured that all opportunities are properly qualified at each stage and has improved our win rates.”
Farukh
VP Sales, Kontent.ai
300 employees SaaS Firm | 10 AEs trained
“I would recommend SalesDock to any sales team looking to improve their win rates. The improvements to our pipeline and results were visible within four weeks after the training.”
Manfred
CEO, Eyeball
100 employees Saas Firm | 10 AEs trained
“Rather than just going through slides, SalesDock focused on reinforcement taking the time to understand the team, review calls, and close gaps. That led to immediate improvements in the pipeline.”
Nick
Enterprise AE - Make
700 employees SaaS Firm | 30 AEs trained
“SalesDock focused on reinforcement, using real-life examples from our work rather than just theory, which made the training immediately applicable.”
Agnieszka
Business Development Lead Omnetic
1000 employees, 30 AE's trained
“I whole heartedly recommend SalesDock. The Value Selling Blueprint has ensured that all opportunities are properly qualified at each stage and has improved our win rates.”
Farukh
VP Sales, Kontent.ai
300 employees SaaS Firm | 10 AEs trained
“I would recommend SalesDock to any sales team looking to improve their win rates. The improvements to our pipeline and results were visible within four weeks after the training.”
Manfred
CEO, Eyeball
100 employees Saas Firm | 10 AEs trained
“Rather than just going through slides, SalesDock focused on reinforcement taking the time to understand the team, review calls, and close gaps. That led to immediate improvements in the pipeline.”
Nick
Enterprise AE - Make
700 employees SaaS Firm | 30 AEs trained
“SalesDock focused on reinforcement, using real-life examples from our work rather than just theory, which made the training immediately applicable.”
Agnieszka
Business Development Lead Omnetic
1000 employees, 30 AE's trained